Your Success

Drove sales growth across CPG and small business clients through targeted advertising and go-to-market support, contributing to revenue increases in both DTC and retail channels. Work supported major retail partnerships and national placements, with paid campaigns achieving ROAS over 6 on multiple initiatives.

• Successfully led and executed three full brand rebrands for a national, multi-million-dollar CPG company, ensuring consistency across packaging, digital, retail, and marketing channels.

• Supported brand evolution initiatives that required alignment across internal stakeholders, sales teams, and external partners.

• Launched and managed a large-scale ambassador program that drove measurable engagement and brand advocacy.

• Program performance was strong enough to warrant a formal case study, documenting impact, structure, and outcomes.

• Built scalable systems for recruitment, onboarding, content guidance, and ongoing management.

• Drove measurable sales growth for both CPG brands and small businesses through performance-driven advertising.

• Executed paid media campaigns that consistently achieved ROAS exceeding 6 across select initiatives.

• Supported both DTC and retail-focused strategies depending on brand needs and scale.

We have had several TikTok videos go viral with over 4.4 million views & in turn grew their following over 30k.

• Helped small businesses move from early-stage marketing to structured, scalable systems.

• Implemented advertising, social, and brand strategies that supported sustainable growth rather than short-term spikes.

• Acted as an extension of internal teams for large organizations, supporting marketing leadership during periods of growth and transition.

• Bridged gaps between marketing, sales, creative, and operations to ensure cohesive execution.

Led and executed integrated marketing campaigns from concept through launch and post-campaign analysis for both CPG brands and small businesses. Scope included strategy development, creative direction, asset production, media execution, and performance reporting. Campaigns supported product launches, rebrands, retail initiatives, and seasonal promotions, with execution managed across digital, social, ambassador, and paid media channels.